Looking to differentiate themselves in a saturated market, AA Labs came to us seeking a brand that embodied simplicity and intention. We developed a streamlined identity rooted in clarity and precision, creating packaging and visual elements that highlight substance over noise.
Born to disrupt the busy, overworked world of herbal products, AA Labs cuts straight to the core: high quality, sustainably crafted herbal infusions with nothing unnecessary. A firm believer that clarity is king, AA LABS WANTED A CLEAR AND DIRECT IDENTITY TO CREATE products that speak loudLY through subtLEty.
Brand
Identity
Blending Y2K and vintage comic influences with clean minimalism, THE AA Labs BRAND carves out a bold, DIRECT identity. In a rainbow vomit market, WE BROUGHT the brand BRINGS A MONOCHROME EDGE and graphic punch offerING something eye catching without the clutter. It’s retro, a little rebellious, and all about standing apart while keeping the focus on quality.
ECOSYSTEM &
Packaging
WITH READABILITY AS A PRIMARY GOAL THE AA Labs’ packaging keeps things clear and impactful. Each product features halftone, comic inspired designs unique to its infusion offering visual excitement while staying streamlined and easy to read. The result: a product line that feels fresh, memorable, and instantly recognizablethe moment you enter the store.
