Honest Abe’s approached us with a vision for a breakfast spot rooted in fresh, local ingredients but without a clear identity to match. We crafted a warm, approachable brand that reflects their farm forward philosophy, giving them a visual system as inviting and vibrant as the food they serve.
Built on the belief that great food starts with great ingredients, Honest Abe’s is committed to using organic, locally grown produce some even harvested by the chef owner to craft delicious, thoughtfully prepared meals. With a menu full of fast, flavorful takes on breakfast classics, Honest Abe’s is the perfect place to fuel up solo or gather with friends and family over a meal that nourishes both body and community.
Signage &
Wayfinding
CREATING MULTIPLE MOTIFS INCLUDING TYPOGRAPHY, LOGOS, AND MARKS TO CREATE A COHESIVE VISUAL LANGUAGE. Outdoor signs, SCATTERED brand marks, and playful illustrations guide guests through the Honest Abe’s experience. Pops of movement birds mid flight, clouds drifting by bring a dynamic, welcoming energy to the space.
Print &
Packaging
With a vintage nod and a clear modern lens, Honest Abe’s menus and packaging balance bold, legible type with small moments of charm.
Illustrated flourishes with fresh, vibrant layouts ensure the brand feels approachable, lively, and easy to navigate.
